What Drives Publication Productivity in German Business Faculties? Sönke Albers Publication Productivity 10 November 2017 Pages: 6 - 33
Crocodile Marketing: An Experimental Investigation into the Effects of “Crocodile-Tear” Apologies On Patient Loyalty Intentions Martin DietrichFlorian DrevsDieter K. Tscheulin Crocodile Marketing 10 November 2017 Pages: 34 - 53
Social Media and Academic Performance: Does The Intensity of Facebook Activity Relate to Good Grades? Bernd SkieraOliver HinzMartin Spann Social Media and Academic Performance 10 November 2017 Pages: 54 - 72
Price Elasticities for Hardcover and Paperback Fiction Books Christian BarrotJan U. BeckerDominik Papies Price Elasticities 10 November 2017 Pages: 73 - 91
Does Chain Labeling Make Private Labels More Successful? Oliver SchnittkaJan-Michael BeckerFranziska Völckner Chain Labeling 10 November 2017 Pages: 92 - 113
Drivers of B2B Brand Strength — Insights from an International Study Across Industries Eric M. LennartzMarc FischerKay Peters Drivers of B2B Brand Strength 10 November 2017 Pages: 114 - 137