Volume 25, issue 3-4, December 2020

5 articles in this issue

Developing cross-selling capability in key corporate bank relationships: the case of a Nordic Bank

Authors
- Jari Salo
- Helen Cripps
- Robert Wendelin
- Content type: Original Article
- Published: 03 November 2020
- Pages: 45 - 52
Independent financial adviser (IFA)-based brand equity pyramid

Authors (first, second and last of 4)
- Nathalia C. Tjandra
- John Ensor
- John R. Thomson
- Content type: Original Article
- Published: 18 June 2020
- Pages: 53 - 64
Marketing universities’ services role in providing financial resources

Authors
- Odai Falah Mohammad AL-Ghaswyneh
- Content type: Original Article
- Published: 20 August 2020
- Pages: 65 - 75
Elderly consumers and financial choices: A systematic review

Authors
- Gianluigi Guido
- Cesare Amatulli
- Andrea Sestino
- Content type: Original Article
- Open Access
- Published: 03 November 2020
- Pages: 76 - 85
Understanding the intention to use mobile banking by existing online banking customers: an empirical study

Authors
- Sindhu Singh
- R. K. Srivastava
- Content type: Original Article
- Published: 29 June 2020
- Pages: 86 - 96