Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 3, issue 3, January 2002
13 articles in this issue
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Developing a truly customer-centric CRM system: Part One — Strategic and architectural implementation
Authors
- M Nitsche
- Content type: Paper
- Published: 01 January 2002
- Pages: 207 - 217
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E-stuff: In the rush for high tech, have we forgotten the high touch?
Authors
- S Reiman
- Content type: Paper
- Published: 01 January 2002
- Pages: 218 - 229
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Outsourced CRM: Why it will increasingly rely on application service providers
Authors
- W Hewson
- Content type: Paper
- Published: 01 January 2002
- Pages: 230 - 242
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Using innovative research to build the foundations of actionable CRM strategies
Authors
- R Donbavand
- Content type: Paper
- Published: 01 January 2002
- Pages: 243 - 253
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A great place to shop, work and invest: Measuring and managing the service profit chain at Sears Canada
Authors (first, second and last of 5)
- M Norquist
- M Gilbert
- P Clarke
- Content type: Paper
- Published: 01 January 2002
- Pages: 255 - 261
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Exporting personal data
Authors
- C Reid
- Content type: Paper
- Published: 01 January 2002
- Pages: 262 - 269
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Abstracts
- Content type: Abstract
- Published: 01 January 2002
- Pages: 270 - 286
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A Guide to the Data Protection Act 1998 for Direct Marketers
Authors
- Robin Fairlie
- Content type: Book Review
- Published: 01 January 2002
- Pages: 287 - 288
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Optimising E-Brand Profitability: Launching, Growing and Protecting Your Brand Online
Authors
- Merlin Stone
- Content type: Book Review
- Published: 01 January 2002
- Pages: 288 - 289
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Clicks, Bricks and Brands
Authors
- George Smith
- Content type: Book Review
- Published: 01 January 2002
- Pages: 289 - 290
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Relationship Marketing: Exploring Relational Strategies in Marketing
Authors
- Robert Shaw
- Content type: Book Review
- Published: 01 January 2002
- Pages: 291 - 292
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Marketspace
- Content type: Miscellaneous
- Published: 01 January 2002
- Pages: 293 - 298