Abstract
A Guide to the Data Protection Act 1998 for Direct Marketers by Colin Fricker reviewed by ROBIN FAIRLIE. Optimising E-Brand Profitability: Launching, Growing and Protecting Your Brand Online by Kris Wadia reviewed by MERLIN STONE. Clicks, Bricks and Brands by Martin Lindstrom reviewed by GEORGE SMITH. Relationship Marketing: Exploring Relational Strategies in Marketing by John Egan reviewed by ROBERT SHAW.
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Fairlie, R. A Guide to the Data Protection Act 1998 for Direct Marketers. J Direct Data Digit Mark Pract 3, 287–288 (2002). https://doi.org/10.1057/palgrave.im.4340139
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DOI: https://doi.org/10.1057/palgrave.im.4340139