Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 11, issue 4, April 2010
13 articles in this issue
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What innovation programmes can learn from sales
Authors
- Lisa Bodell
- Content type: Opinion Piece
- Published: 04 August 2010
- Pages: 268 - 274
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Do happy staff make for happy customers and profitable companies?
Authors
- Henry Stewart
- Content type: Paper
- Published: 29 April 2010
- Pages: 275 - 280
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Minimum effective frequency for interactive television ads
Authors
- Steven Bellman
- Anika Schweda
- Duane Varan
- Content type: Paper
- Published: 29 April 2010
- Pages: 281 - 301
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Direct, database and digital marketing practice in the government sector: Black hole or parallel universe?
Authors
- Sheila Apicella
- Nic Streatfeild
- Content type: Paper
- Published: 29 April 2010
- Pages: 302 - 316
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Linking spatial data from the Web
Authors
- Christian Becker
- Peter Furness
- Content type: New Technology Briefing
- Published: 29 April 2010
- Pages: 317 - 323
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Why marketing needs speech analytics
Authors
- Donna Fluss
- Content type: New Technology Briefing
- Published: 29 April 2010
- Pages: 324 - 331
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Citi International Personal Bank: The IDM Business Performance Awards 2009: Award winner campaign: Minimum relationship balance
Authors
- Kate Boothby
- Content type: Case Study
- Published: 29 April 2010
- Pages: 332 - 340
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Ministry of Justice consults on the future of the electoral roll
Authors
- Lee Rubin
- Content type: Legal and Regulatory Update
- Published: 29 April 2010
- Pages: 341 - 342
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ICO consults on draft online privacy code of practice
Authors
- Mark Smith
- Content type: Legal and Regulatory Update
- Published: 29 April 2010
- Pages: 343 - 344
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New unfair commercial practices ‘Guidance’
Authors
- Stephen Groom
- Content type: Legal and Regulatory Update
- Published: 29 April 2010
- Pages: 345 - 348
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Abstracts
- Content type: Abstract
- Published: 29 April 2010
- Pages: 349 - 362
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INDEX FOR VOLUME 11
- Content type: Index for Volume 11
- Published: 29 April 2010
- Pages: 363 - 363