Volume 26, issue 1, January 2019

Corporate social responsibility and brands

7 articles in this issue

Researching CSR and brands in the here and now: an integrative perspective

Authors
- Urša Golob
- Klement Podnar
- Content type: Editorial
- Published: 28 May 2018
- Pages: 1 - 8
Redefining fit: examining CSR company-issue fit in stigmatized industries

Authors
- Lucinda Austin
- Barbara Miller Gaither
- Content type: Original Article
- Published: 28 May 2018
- Pages: 9 - 20
Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities

Authors (first, second and last of 4)
- Sara Hanson
- Lan Jiang
- Nagesh Murthy
- Content type: Original Article
- Published: 28 May 2018
- Pages: 21 - 34
The communication of Corporate–NGO Partnerships: analysis of Sainsbury’s collaboration with Comic Relief

Authors
- Lynn Rohwer
- Martina Topić
- Content type: Original Article
- Published: 28 May 2018
- Pages: 35 - 48
Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

Authors
- Jasmina Ilicic
- Stacey M. Baxter
- Alicia Kulczynski
- Content type: Original Article
- Published: 28 May 2018
- Pages: 49 - 59
Does CSR Matter? A longitudinal analysis of product reviews for CSR-associated brands

Authors
- Becky R. Ford
- Cynthia Stohl
- Content type: Original Article
- Published: 28 May 2018
- Pages: 60 - 70
Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector

Authors
- Ragna Nilssen
- Geoff Bick
- Russell Abratt
- Content type: Original Article
- Published: 28 May 2018
- Pages: 71 - 83

Volume 26, issue 1, January 2019

Corporate social responsibility and brands

Researching CSR and brands in the here and now: an integrative perspective

Redefining fit: examining CSR company-issue fit in stigmatized industries

Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities

The communication of Corporate–NGO Partnerships: analysis of Sainsbury’s collaboration with Comic Relief

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

Does CSR Matter? A longitudinal analysis of product reviews for CSR-associated brands

Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector

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Volume 26, issue 1, January 2019

Corporate social responsibility and brands

Researching CSR and brands in the here and now: an integrative perspective

Authors

Redefining fit: examining CSR company-issue fit in stigmatized industries

Authors

Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities

Authors (first, second and last of 4)

The communication of Corporate–NGO Partnerships: analysis of Sainsbury’s collaboration with Comic Relief

Authors

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

Authors

Does CSR Matter? A longitudinal analysis of product reviews for CSR-associated brands

Authors

Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector

Authors

For authors

Explore

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Navigation