Volume 2, issue 3, July 2006

8 articles in this issue

Editorial

Authors
- Simon Anholt
- Content type: Editorial
- Published: 01 July 2006
- Pages: 179 - 182
City branding: An effective assertion of identity or a transitory marketing trick?

Authors
- Mihalis Kavaratzis
- G J Ashworth
- Content type: Paper
- Published: 01 July 2006
- Pages: 183 - 194
Marketing retail provision in UK towns and cities: Present practice and future prospects

Authors
- Gary Warnaby
- Content type: Paper
- Published: 01 July 2006
- Pages: 195 - 209
Measuring image of a city: A qualitative approach with case example

Authors (first, second and last of 4)
- Pirjo Laaksonen
- Martti Laaksonen
- Jenniina Halkoaho
- Content type: Paper
- Published: 01 July 2006
- Pages: 210 - 219
Intellectual architecture as place brand

Authors
- E Richard Gold
- Content type: Paper
- Published: 01 July 2006
- Pages: 220 - 228
Kinship branding: A concept of holism and evolution for the nation brand

Authors
- Philippe Mihailovich
- Content type: Paper
- Published: 01 July 2006
- Pages: 229 - 247
The difference is in the detail: Its potential as a place branding tool and impact upon perceptions and responses

Authors
- Rosanna Vitiello
- Marcus Willcocks
- Content type: Paper
- Published: 01 July 2006
- Pages: 248 - 262
The Anholt Nation Brands Index: Special report on Europe's international image, Q2 2006, plus an update on the status of ‘Brand Denmark’

Authors
- Simon Anholt
- Content type: Paper
- Published: 01 July 2006
- Pages: 263 - 270