Volume 15, issue 2, June 2019

7 articles in this issue

Customer-based place brand equity and investments: study of West Bengal

Authors (first, second and last of 4)
- Sunny Bose
- Sudeepta Pradhan
- Santosh Kumar Alreddy
- Content type: Original Article
- Published: 04 March 2019
- Pages: 67 - 77
Hashtag diplomacy: twitter as a tool for engaging in public diplomacy and promoting US foreign policy

Authors
- Stephen D. Collins
- Jeff R. DeWitt
- Rebecca K. LeFebvre
- Content type: Original Article
- Published: 23 February 2019
- Pages: 78 - 96
Resident stories and digital storytelling for participatory place branding

Authors
- Kasey Clawson Hudak
- Content type: Original Article
- Published: 09 February 2019
- Pages: 97 - 108
The Japan brand personality in China: is it all negative among consumers?

Authors
- José I. Rojas-Méndez
- Dhanachitra Kannan
- Lorena Ruci
- Content type: Original Article
- Published: 09 February 2019
- Pages: 109 - 123
Formalizing the American brand: the case for the US culture, language, and soft-power institutes

Authors
- Kevin Brett
- Todd Schaefer
- Content type: Case Study
- Published: 25 February 2019
- Pages: 124 - 133
Interpersonal approaches to relationship building: diplomat as a human agent of public diplomacy

Authors
- Lisa Tam
- Content type: Case Study
- Published: 18 May 2018
- Pages: 134 - 142
M. Kavaratzis, M. Giovanardi, and M. Lichrou (eds.), 2017, Inclusive place branding: critical perspectives on theory and practice

Authors
- Laura Ripoll González
- Content type: Book Review
- Published: 01 November 2018
- Pages: 143 - 144

Volume 15, issue 2, June 2019

Customer-based place brand equity and investments: study of West Bengal

Hashtag diplomacy: twitter as a tool for engaging in public diplomacy and promoting US foreign policy

Resident stories and digital storytelling for participatory place branding

The Japan brand personality in China: is it all negative among consumers?

Formalizing the American brand: the case for the US culture, language, and soft-power institutes

Interpersonal approaches to relationship building: diplomat as a human agent of public diplomacy

M. Kavaratzis, M. Giovanardi, and M. Lichrou (eds.), 2017, Inclusive place branding: critical perspectives on theory and practice

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Volume 15, issue 2, June 2019

Customer-based place brand equity and investments: study of West Bengal

Authors (first, second and last of 4)

Hashtag diplomacy: twitter as a tool for engaging in public diplomacy and promoting US foreign policy

Authors

Resident stories and digital storytelling for participatory place branding

Authors

The Japan brand personality in China: is it all negative among consumers?

Authors

Formalizing the American brand: the case for the US culture, language, and soft-power institutes

Authors

Interpersonal approaches to relationship building: diplomat as a human agent of public diplomacy

Authors

M. Kavaratzis, M. Giovanardi, and M. Lichrou (eds.), 2017, Inclusive place branding: critical perspectives on theory and practice

Authors

For authors

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