Volume 4, issue 2, May 2008

9 articles in this issue

Editorial

Authors
- Simon Anholt
- Content type: EditorialNotes
- Published: 29 May 2008
- Pages: 97 - 101
Trying to be attractive: Image building and identity formation in small industrial municipalities in Sweden

Authors
- Susanna Heldt Cassel
- Content type: Paper
- Published: 29 May 2008
- Pages: 102 - 114
City brand management (CBM): The case of Kazakhstan

Authors
- Hugo Gaggiotti
- Patrick Low Kim Cheng
- Olga Yunak
- Content type: Paper
- Published: 29 May 2008
- Pages: 115 - 123
A place in the sun: The politics of place, identity and branding

Authors
- Robyn Mayes
- Content type: Paper
- Published: 29 May 2008
- Pages: 124 - 135
Place branding in rural Japan: Cultural commodities as local brands

Authors
- Anthony S Rausch
- Content type: Paper
- Published: 29 May 2008
- Pages: 136 - 146
Soft power: Power of attraction or confusion?

Authors
- Ying Fan
- Content type: Paper
- Published: 29 May 2008
- Pages: 147 - 158
Brand Borat? Americans' reaction to a Kazakhstani place branding campaign

Authors
- Jami Fullerton
- Alice Kendrick
- Courtney Wallis
- Content type: Paper
- Published: 29 May 2008
- Pages: 159 - 168
City design management as a local competitiveness factor

Authors
- Vesa Harmaakorpi
- Kaarina Kari
- Satu Parjanen
- Content type: Paper
- Published: 29 May 2008
- Pages: 169 - 181
Domestic society's (often-neglected) role in nation branding

Authors
- Anoush Rima Tatevossian
- Content type: Students' Corner
- Published: 29 May 2008
- Pages: 182 - 190