The Future of Quantitative Marketing: Results of a Survey Donald R. LehmannOded NetzerOlivier Toubia Perspectives 23 January 2015 Pages: 5 - 18
An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research James AgarwalWayne S. DeSarboVithala R. Rao Perspectives 23 October 2014 Pages: 19 - 40
The Long-Term Effect of Multichannel Usage on Sales Tolga BilgicerKamel JedidiScott A. Neslin Research Article 06 January 2015 Pages: 41 - 56
Multi-Market, Multi-Product New Product Diffusion: Decomposing Local, Foreign, and Indirect (Cross-Product) Effects Antonio Ladrón-de-GuevaraWilliam P. Putsis Research Article 17 December 2014 Pages: 57 - 70
Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers Surendra RajivJunhong ChuZhiying Jiang Research Article 06 January 2015 Pages: 71 - 90
Which Modeling Scholars Get Promoted, and How Fast? César ZamudioMeg Meng Research Article 10 December 2014 Pages: 91 - 104