1. Perspectives on Bayesian Methods and Big Data

   • Greg M. Allenby
   • Eric T. Bradlow
   • Robert E. McCulloch

   Perspectives 05 June 2014 Pages: 169 - 175

   

2. Exploring the Relationship Between Online Search and Offline Sales for Better “Nowcasting”

   • Sandeep R. Chandukala
   • Jeffrey P. Dotson
   • Stefan Conrady

   Research Article 06 June 2014 Pages: 176 - 187

   

3. The Strategic Implications of Switching Costs Under Customized Pricing

   • Yuxin Chen
   • Pradeep Bhardwaj
   • Sridhar Balasubramanian

   Research Article 23 May 2014 Pages: 188 - 199

4. Symbiotic Theorization

   • Min Ding

   Research Article 10 June 2014 Pages: 200 - 213

   

5. The Price Knowledge Paradox: Why Consumers Have Lower Confidence in, but Better Recall of Unfamiliar Prices

   • Charlotte Gaston-Breton
   • Priya Raghubir

   Research Article 06 June 2014 Pages: 214 - 224

   

6. Understanding Homeowners’ Pricing Decisions: An Investigation of the Roles of Ownership Duration and Financial and Emotional Reference Points

   • Katherine E. Loveland
   • Naomi Mandel
   • Utpal M. Dholakia

   Research Article 18 April 2014 Pages: 225 - 240

   

7. There’s Something in a Name: Value Relevance of Congruent Ticker Symbols

   • Raji Srinivasan
   • Nita Umashankar

   Research Article 31 May 2014 Pages: 241 - 252