Volume 46, Issue 1

March 2024

Special Issue on Predicting and Optimizing Marketing Performance in Dynamic Markets

Issue Editors:

7 articles in this issue

Predicting and optimizing marketing performance in dynamic markets
Daniel Guhl
Friederike Paetz
Michel Wedel
Editorial Open access 29 February 2024 Pages: 1 - 27
Dynamic pricing using flexible heterogeneous sales response models
Philipp Aschersleben
Winfried J. Steiner
Original Article Open access 29 March 2024 Pages: 29 - 72
One-stage product-line design heuristics: an empirical comparison
Daniel Baier
Sascha Voekler
Original Article Open access 09 May 2023 Pages: 73 - 107
Relevance of dynamic variables in multicategory choice models
Harald Hruschka
Original Article Open access 11 September 2022 Pages: 109 - 133
Live shopping promotions: which categories should a retailer discount to shoppers already in the store?
Julia Wamsler
Denis Vuckovac
Alexander Ilic
Original Article Open access 28 June 2022 Pages: 135 - 174
The impact of corporate sustainability performance on advertising efficiency
Karl Weinmayer
Marion Garaus
Udo Wagner
Original Article Open access 29 April 2023 Pages: 175 - 209
Competition and market dynamics in duopoly: the effect of switching costs
Yang Yang
Cheng-Hung Wu
Original Article 09 March 2022 Pages: 211 - 235

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