AMS Review: Progress toward a world-class journal dedicated to theory development Manjit S. Yadav Editorial 24 May 2019 Pages: 1 - 4
The “first principles” of marketing strategy Robert W. PalmatierAndrew T. Crecelius Theory/Conceptual 10 April 2019 Pages: 5 - 26
A conceptual perspective on collaborative consumption Myriam ErtzFabien DurifManon Arcand Theory/Conceptual 20 July 2018 Pages: 27 - 41
Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm Nathaniel D. LineRodney C. RunyanTracy Gonzalez-Padron Theory/Conceptual 01 October 2018 Pages: 42 - 60
How valence, volume and variance of online reviews influence brand attitudes Agnieszka ZablockiBodo SchlegelmilchMichael J. Houston Theory/Conceptual 03 July 2018 Pages: 61 - 77
Service innovation is urgent in healthcare Leonard L. Berry Theory/Conceptual 24 May 2019 Pages: 78 - 92
The new era of service: new roles, new places and new partnerships Maureen Bisognano Commentary 24 May 2019 Pages: 93 - 97
The promise of shared decision making in healthcare Karina Dahl Steffensen Commentary 24 May 2019 Pages: 105 - 109
For service innovation in end-of-life care, branding and messaging matter Brad Stuart Commentary 24 May 2019 Pages: 110 - 114
A service design approach to healthcare innovation: from decision-making to sense-making and institutional change Lia PatrícioJorge Grenha TeixeiraJosina Vink Commentary 24 May 2019 Pages: 115 - 120
The innovation imperative in healthcare: an interview and commentary Martin Mende Theory/Conceptual 24 May 2019 Pages: 121 - 131