AMS Review

, Volume 9, Issue 1–2, pp 105–109 | Cite as

The promise of shared decision making in healthcare

  • Karina Dahl SteffensenEmail author


The number of people with chronic or long-term physical and mental illnesses has increased and will continue to do so. Many must learn to live with one or more diseases throughout their lives. Healthcare service must therefore support, to a greater extent, individuals living with illness. An important part of this transition is to improve the use of patients’ knowledge and resources to organize treatment in accordance with their own needs and values. Patient-centered healthcare can provide better patient experiences, better professional quality, and the possibility of slowing down resource consumption. Therefore, patient-centered initiatives have taken center stage in discussions on how to improve quality in healthcare service as discussed by Berry (2019) in this issue of the AMS Review. A cornerstone of patient-centered care is shared decision making, where healthcare professionals and patients work together to reach a shared healthcare choice.


Shared decision making Patient-centered healthcare Cancer care Clinical decision making Outcome measures Patient decision aids 


Compliance with ethical standards

Conflict of interest

None to declare.


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Copyright information

© Academy of Marketing Science 2019

Authors and Affiliations

  1. 1.Centre for Shared Decision MakingLillebaelt HospitalVejleDenmark
  2. 2.Department of OncologyLillebaelt HospitalVejleDenmark
  3. 3.Institute of Regional Health Research, Faculty of Health SciencesUniversity of Southern DenmarkOdenseDenmark

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