Effectual marketing planning for new ventures Peter S. WhalenSamuel S. Holloway ReviewPaper 22 May 2012 Pages: 34 - 43
Comparative insights into the governance problems of agency theory: the influence of institutional environment on the basic human tenets Hannah S. LeeDavid A. Griffith ReviewPaper 03 April 2012 Pages: 19 - 33
On the impactfulness of theory and review articles Robert A. PetersonVictoria L. Crittenden EditorialNotes 09 May 2012 Pages: 1 - 4
Corporate and organizational identity: two sides of the same coin Grahame R. DowlingTayo Otubanjo Review 17 December 2011 Pages: 171 - 182
Forms of market orientation and firm performance: A complementary approach Ahmet H. KircaWilliam O. BeardenG. Tomas M. Hult ReviewPaper 17 December 2011 Pages: 145 - 153
Understanding the do-it-yourself consumer: DIY motivations and outcomes Marco WolfShaun McQuitty ReviewPaper 13 December 2011 Pages: 154 - 170
Changes in the consequences of consumer envy due to ease of coping and social comparison targets Valerie S. Folkes ReviewPaper 23 November 2011 Pages: 135 - 136
Benign envy: is there a dark side of light green? David B. WootenRobert L. Harrison IIINatalie Mitchell OriginalPaper 02 November 2011 Pages: 137 - 139
Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics Kiran KarandeAltaf MerchantK. Sivakumar ReviewPaper 21 June 2011 Pages: 108 - 125
Developing successful theories in marketing: insights from resource-advantage theory Shelby D. Hunt ReviewPaper 14 June 2011 Pages: 72 - 84
Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics Kiran KarandeAltaf MerchantK. Sivakumar Erratum 02 August 2011 Pages: 99 - 116
Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What’s important? What’s next? Shelby D. Hunt EditorialNotes 06 October 2011 Pages: 95 - 98
Commentary on “developing successful theories in marketing: insights from resource-advantage theory” Colin Campbell EditorialNotes 19 August 2011 Pages: 93 - 94
Systematic reflection as a learning opportunity S. Adam Brasel ReviewPaper 24 August 2011 Pages: 90 - 92
Commentary on “developing successful theories in marketing: insights from resource-advantage theory” Bodo B. Schlegelmilch EditorialNotes 24 August 2011 Pages: 85 - 89
Ruminations about making a theoretical contribution Victoria L. CrittendenRobert A. Peterson EditorialNotes 13 October 2011 Pages: 67 - 71
Stakeholder marketing: a definition and conceptual framework G. Tomas M. HultJeannette A. MenaLinda Ferrell ReviewPaper 19 May 2011 Pages: 44 - 65
Marketing strategy: discerning the relative influence of product and firm characteristics Rajan Varadarajan ReviewPaper 19 May 2011 Pages: 32 - 43
Resale price maintenance and free riding: insights from multi-channel research Gregory T. GundlachKenneth C. ManningJoseph P. Cannon ReviewPaper 19 May 2011 Pages: 18 - 31
Entrepreneurship in global innovation ecosystems Shaker A. ZahraSatish Nambisan ReviewPaper 19 May 2011 Pages: 4 - 17
