Volume 8, Issue 2 | International Review on Public and Nonprofit Marketing

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Volume 8, Issue 2

November 2011

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6 articles in this issue

Predicting parental intentions behind public school selection using the theory of planned behaviour
Edmund Goh
Original Article 30 March 2011 Pages: 97 - 110
The impact of entrepreneurship education in European universities: an intention-based approach analyzed in the Spanish area
Ana Lanero
José Luis Vázquez
M. Purificación García
Original Article 29 March 2011 Pages: 111 - 130
A structural equation modeling study of helping behaviour from the perspective of person-by-situation design and feelings
Wenxia Guo
Cam-Loi Huynh
Rajesh V. Manchanda
Original Article 06 July 2011 Pages: 131 - 148
Attributes influencing college students’ participation in volunteering: a conjoint analysis
Young-joo Lee
Doyeon Won
Original Article 06 August 2011 Pages: 149 - 162
Water management information campaigns and protection motivation theory
Kristina Nelson
Magdalena Cismaru
Takaya Ono
Original Article 16 August 2011 Pages: 163 - 193
Market orientation adoption in rural tourism: impact on business outcomes and the perceived value
Ana Isabel Polo Peña
Dolores María Frías Jamilena
PhD Thesis Review 05 April 2011 Pages: 195 - 197