Public education and parents: eliciting salient beliefs using the theory of planned behaviour as a qualitative research framework Edmund Goh OriginalPaper 29 April 2009 Pages: 99 - 108
Is children’s knowledge of fruit and vegetable recommendations related to their intakes? Simone PettigrewMelanie PescudRobert J. Donovan Orignal Article 12 August 2009 Pages: 109 - 118
Keeping both the baby and the bathwater: scoping a new model of political marketing communication Jenny Lloyd Original Article 29 August 2009 Pages: 119 - 135
Word of mouth marketing and international adoption agencies Kristen Boyd PoseyDeborah Yarborough LaydenBarbara L. Neuby Original Article 28 August 2009 Pages: 137 - 149
Generating emotions through cultural activities in museums Carmen Camarero-IzquierdoMaría José Garrido-SamaniegoRebeca Silva-García Original Article 26 August 2009 Pages: 151 - 165
The healthy ecosystems, healthy people project: using social marketing to promote environmentally active living Janine R. DrummondS. Joan Wharf HigginsEdwin Hubert Case Report 20 August 2009 Pages: 167 - 180
Applying marketing in management and modernization strategies of public services: cases of study in South of Chile hospitals Jorge Alejandro Riveros Sudy PhD Thesis Review 14 August 2009 Pages: 181 - 183
Contribution to social marketing and tax education in Brazil: An analysis of multiple case studies Albertina Silva Santos de Lima PhD Thesis Review 15 August 2009 Pages: 185 - 186
Adam Werbach, Strategy for Sustainability. A Business Manifesto Arminda M. Finisterra do Paço Book Review 27 August 2009 Pages: 187 - 188
Public policies for fostering entrepreneurship. A European perspective José Luis VázquezMaría Purificación García Book Review 10 September 2009 Pages: 189 - 191