Contribution to social marketing and tax education in Brazil: An analysis of multiple case studies

Abstract

This is a summary of the author’s PhD Thesis, supervised by Professor Clementina Galera Casquet and defended on April 27th, 2009 at the Department of Management & Sociology of the Extremadura University (Spain). The thesis is written in portuguese and is available from the author upon request. This thesis examines social marketing techniques for propagating social ideas by public tax organizations with an education program on tax aimed at society in general. Not only can different ways be found in its content matter for improving the social marketing of tax institutions but also the introduction of a new term: “Tax marketing”.