1. Marketing communications and protection motivation theory: Examining consumer decision-making

   • Magdalena Cismaru
   • Anne M. Lavack

   OriginalPaper Pages: 9 - 24

2. E-Governance and public marketing tools for universities: A benchmarking proposal

   • Mário Raposo
   • João Leitão
   • Arminda Maria do Paço

   OriginalPaper Pages: 25 - 40

3. Considerations and implications on the necessity of increasing efficiency in the public education system: The new public management (NPM) and the market orientation as reference concepts

   • Jesús Cambra-Berdún
   • Jesús J. Cambra-Fierro

   OriginalPaper Pages: 41 - 58

4. Consumer’s behaviour in Cluj-Napoca city (Romania) under a public perspective

   • Ioan Lazar
   • Dan Lazar
   • Diana Zagan-Zelter

   OriginalPaper Pages: 59 - 78

5. Motivations to volunteer: The role of altruism

   • David J. Burns
   • Jane S. Reid
   • Cynthia Anderson

   OriginalPaper Pages: 79 - 91