Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach Onur AkdaşMagdalena Cismaru Original Article 31 August 2021 Pages: 447 - 474
Brand love and party preference of young political consumers (voters) Saikat BanerjeeBibek Ray Chaudhuri Original Article 23 September 2021 Pages: 475 - 503
Correction to: Brand love and party preference of young political consumers (voters) Saikat BanerjeeBibek Ray Chaudhuri Correction 13 October 2021 Pages: 505 - 505
A structural evaluation of university identification Hulya BakirtasVildan Gulpinar Demirci Original Article 27 September 2021 Pages: 507 - 531
Would you like to donate your reward points today? Mental accounting and checkout charity Min Chung Han Original Article 27 September 2021 Pages: 533 - 553
Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions Michael Chrissos AnestisIoanna KarantzaSotirios Vlachakis Original Article 02 October 2021 Pages: 555 - 574
Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s Karen HandRebecca MurphyStuart Colin Carr Original Article Open access 06 October 2021 Pages: 575 - 598
Correction to: Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s Karen HandRebecca MurphyStuart Colin Carr Correction 10 November 2021 Pages: 599 - 599
Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty Anita KériErzsébet Hetesi Original Article Open access 09 October 2021 Pages: 601 - 622
The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS Beatriz CasaisJoão F. Proença Original Article 23 October 2021 Pages: 623 - 647