The impact of strategic vs. tactical cause-related marketing on switching intention Sara Osama HassanEhab Mohamed AbouAish Original Article 12 July 2018 Pages: 253 - 314
Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes Dong Jenn Yang Original Article 08 August 2018 Pages: 315 - 332
Gender stereotypes in advertisements for male politicians: longitudinal evidence from Greece Iordanis KotzaivazoglouLeonidas HatzithomasEirini Tsichla Original Article 03 August 2018 Pages: 333 - 352
Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners Elena KossmannMónica Gómez-Suárez Original Article 25 August 2018 Pages: 353 - 370
Fostering organizational change through co-production. Insights from an Italian experience Rocco PalumboStefania VezzosiRosalba Manna Original Article 27 August 2018 Pages: 371 - 391
Increasing charitable donation intentions with preliminary importance ratings Russell N. James III Original Article 31 August 2018 Pages: 393 - 411
Antecedents of oncological patient satisfaction: a study conducted at the Brazilian National Cancer Institute Eduardo Dias CoutinhoPaulo Roberto da Costa Vieira Original Article 01 September 2018 Pages: 413 - 429
Correction to: Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil Gustavo da Rosa BorgesMaria José Carvalho de Souza DominguesRita de Cássia da Silveira Cordeiro Correction 21 August 2018 Pages: 431 - 431