1. An approach to market orientation in the basic units of public action

   • Jon Morandeira Arca
   • Victoria De Elizagarate Gutiérrez
   • Irati Labaien Egiguren

   Original Article 24 April 2017 Pages: 409 - 426

   

2. Evolution of a framework of co-creation in political marketing: select cases

   • Shiksha Kushwah
   • Deep Shree
   • Mahim Sagar

   Original Article 28 April 2017 Pages: 427 - 445

   

3. Place branding & place marketing 1976–2016: A multidisciplinary literature review

   • Renaud Vuignier

   Original Article 02 May 2017 Pages: 447 - 473

   

4. The relevance of cause-related marketing to post-purchase guilt alleviation

   • Susana Costa e Silva
   • Carla Carvalho Martins

   Original Article 08 June 2017 Pages: 475 - 494

   

5. Promoting condom usage to male sex workers in Thailand: a development of a conceptual framework: social marketing perspective

   • Charles Jebarajakirthy
   • Paramaporn Thaichon
   • Achchuthan Sivapalan

   Original Article 06 July 2017 Pages: 495 - 512

   

6. Does corporate social responsibility contribute to strengthen brand equity? An empirical study

   • Subhajit Bhattacharya

   Original Article 12 July 2017 Pages: 513 - 533

   

7. Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement

   • Luis Doña-Toledo
   • Teodoro Luque-Martínez
   • Salvador Del Barrio-García

   Original Article 16 July 2017 Pages: 535 - 565