An approach to market orientation in the basic units of public action Jon Morandeira ArcaVictoria De Elizagarate GutiérrezIrati Labaien Egiguren Original Article 24 April 2017 Pages: 409 - 426
Evolution of a framework of co-creation in political marketing: select cases Shiksha KushwahDeep ShreeMahim Sagar Original Article 28 April 2017 Pages: 427 - 445
Place branding & place marketing 1976–2016: A multidisciplinary literature review Renaud Vuignier Original Article 02 May 2017 Pages: 447 - 473
The relevance of cause-related marketing to post-purchase guilt alleviation Susana Costa e SilvaCarla Carvalho Martins Original Article 08 June 2017 Pages: 475 - 494
Promoting condom usage to male sex workers in Thailand: a development of a conceptual framework: social marketing perspective Charles JebarajakirthyParamaporn ThaichonAchchuthan Sivapalan Original Article 06 July 2017 Pages: 495 - 512
Does corporate social responsibility contribute to strengthen brand equity? An empirical study Subhajit Bhattacharya Original Article 12 July 2017 Pages: 513 - 533
Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement Luis Doña-ToledoTeodoro Luque-MartínezSalvador Del Barrio-García Original Article 16 July 2017 Pages: 535 - 565