Volume 10, Issue 1 | International Review on Public and Nonprofit Marketing

Search all International Review on Public and Nonprofit Marketing articles

Volume 10, Issue 1

April 2013

Nonprofit Branding

Issue Editor:

Walter Wymer

5 articles in this issue

Deconstructing the brand nomological network
Walter Wymer
Theoretical development 18 September 2012 Pages: 1 - 12
Co-branded cause-related marketing campaigns: the importance of linking two strong brands
Ilaria Baghi
Veronica Gabrielli
Original Article 09 June 2012 Pages: 13 - 29
Who are we? The impacts of anthropomorphism and the humanization of nonprofits on brand personality
Rachel C. Stinnett
Eva E. Hardy
Richard D. Waters
Original Article 12 June 2012 Pages: 31 - 48
Does organizational reputation influence the willingness to donate blood?
Marius Mews
Silke Boenigk
Original Article 24 July 2012 Pages: 49 - 64
Scale development research in nonprofit management & marketing: a content analysis and recommendation for best practices
Walter Wymer
Helena Maria Baptista Alves
Original Article 17 November 2012 Pages: 65 - 86