Volume 3, Issue 2

Journal of Business Market Management is now archived and no longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.

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May 2009

4 articles in this issue

Editorial

OriginalPaper 03 June 2009 Pages: 89 - 90
Going Beyond Customers – A Business Segmentation Approach Using Network Pictures to Identify Network Segments
Stephan C. Henneberg
Stefanos Mouzas
Peter Naudé
Research Article 03 June 2009 Pages: 91 - 113
Website Communication and Business Relationships – Matches and Mismatches
Nataša Golik Klanac
Research Article 03 June 2009 Pages: 115 - 128
A Process Perspective on Organizational Innovation Adoption – A Qualitative Case Study
Hannu Makkonen
Research Article 03 June 2009 Pages: 129 - 146

Volume 3, Issue 2

Editorial

Going Beyond Customers – A Business Segmentation Approach Using Network Pictures to Identify Network Segments

Website Communication and Business Relationships – Matches and Mismatches

A Process Perspective on Organizational Innovation Adoption – A Qualitative Case Study

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