The status of the marketing concept in public recreation and park agencies Charles W. LambJohn L. Crompton OriginalPaper Pages: 1 - 14
Analysis of marketing management practices of dance companies Lynn Tracey LegumWilliam R. George OriginalPaper Pages: 15 - 27
The integration of a logistical decision-making framework into nonprofit marketing J. Richard JonesPhilip D. Cooper OriginalPaper Pages: 28 - 39
HMTS: Improving the quality of public service announcements through standardized pretesting Elaine BraticRachel GreenbergPhyllis Petersen OriginalPaper Pages: 40 - 51
Personality, organization-specific attitude, and socioeconomic correlates of charity giving behavior Ugur YavasGlen RieckenRavi Parameswaran OriginalPaper Pages: 52 - 65
Museum marketing: Identification of high, moderate, and low attendee segments John E. RobbinsStephanie S. Robbins OriginalPaper Pages: 66 - 76
Label versus position in rating scales Hershey H. FriedmanJoanna R. Leefer OriginalPaper Pages: 88 - 92
Effects of signed versus unsigned attitude questionnaires Charles M. Futrell OriginalPaper Pages: 93 - 98
Cognitive style and marketing management in the 1980’s Paul HertzHerbert W. Zagarow OriginalPaper Pages: 99 - 109
Estimating profit performance from similar profit centers Richard RiversRobert Welker OriginalPaper Pages: 127 - 146
Measuring the impact of marketing scholars and institutions: an analysis of citation frequency Larry M. RobinsonRoy Adler OriginalPaper Pages: 147 - 162