Introducing the ARTS framework: A tool for constructive re-inquiry Kelly GoldsmithJillian HmurovicCait Lamberton Editorial 23 December 2023 Pages: 605 - 609
Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor Verena Sablotny-WackershauserMarcel LichtersBodo Vogt Original Empirical Research Open access 05 January 2024 Pages: 610 - 633
How speaking versus writing to conversational agents shapes consumers’ choice and choice satisfaction David SchindlerTobias MaibergerWayne D. Hoyer Original Empirical Research Open access 30 November 2023 Pages: 634 - 652
Research on sales and ethics: Mapping the past and charting the future Nathaniel N. HartmannHeiko WielandJohannes Habel Original Empirical Research 20 July 2023 Pages: 653 - 671
Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings Nico SchauerteRicarda SchauerteThorsten Hennig-Thurau Original Empirical Research Open access 21 August 2023 Pages: 672 - 694
How within-person research can extend marketing knowledge Dayle ChildsNick LeeBelinda Dewsnap Original Empirical Research Open access 03 November 2023 Pages: 695 - 714
Correction: How within-person research can extend marketing knowledge Dayle ChildsNick LeeBelinda Dewsnap Correction Open access 19 December 2023 Pages: 715 - 715
Product recall effectiveness and consumers’ participation in corrective actions Sascha RaithelStefan J. HockAlexander Mafael Original Empirical Research Open access 19 August 2023 Pages: 716 - 735
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success Manuel BerkmannMaik EisenbeissNico Schauerte Original Empirical Research Open access 19 August 2023 Pages: 736 - 761
How do firms value sales career paths? Ali Reza KeshavarzDominique RouziesMichael Segalla Original Empirical Research Open access 17 June 2023 Pages: 762 - 788
The effect of customer asset strategies on acquisition performance in business-to-government markets Shuai YanJu-Yeon LeeBrett W. Josephson Original Empirical Research 17 July 2023 Pages: 789 - 814
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing Albert ValentiShuba SrinivasanKoen Pauwels Original Empirical Research Open access 05 August 2023 Pages: 815 - 834
Building effective inside-outside sales rep dyads: A collaboration perspective Huanhuan ShiShrihari SridharRajdeep Grewal Original Empirical Research 08 July 2023 Pages: 835 - 858
Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics Ben LeeShekhar MisraChristophe Haon Original Empirical Research 30 June 2023 Pages: 859 - 891
Customer behavior across competitive loyalty programs Farnoosh KhodakaramiJ. Andrew PetersenRajkumar Venkatesan Original Empirical Research 08 August 2023 Pages: 892 - 913
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions Linying (Sophie) FanZhongqiang (Tak) HuangYuwei Jiang Original Empirical Research 09 August 2023 Pages: 914 - 933
