Uncertainty marketing tactics: An overview and a unifying framework Aleksandra KovachevaHristina Nikolova Conceptual/Theoretical Paper 29 May 2023 Pages: 1 - 22
Correction to: Uncertainty marketing tactics: An overview and a unifying framework Aleksandra KovachevaHristina Nikolova Correction 30 June 2023 Pages: 23 - 23
Access-based customer journeys Lez Trujillo-TorresEda AnlamlierDelphine Dion Original Empirical Research 22 May 2023 Pages: 24 - 43
Brand loyalty in the face of stockouts Uzma KhanAlexander DePaoli Original Empirical Research Open access 16 March 2023 Pages: 44 - 74
Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions Li YanHean Tat KehKyle B. Murray Original Empirical Research Open access 18 March 2023 Pages: 75 - 96
Do consumers benefit from national-brand listings by hard discounters? Inge GeyskensBarbara DeleersnyderDidi Lin Original Empirical Research Open access 04 May 2023 Pages: 97 - 118
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth Tobias MaibergerDavid SchindlerNicole Koschate-Fischer Original Empirical Research Open access 27 March 2023 Pages: 119 - 139
Immunizing customers against negative brand-related information Omar MerloAndreas B. EisingerichWayne D. Hoyer Original Empirical Research Open access 11 March 2023 Pages: 140 - 163
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing Stella Yiyan LiAntje R. H. GraulJohn Jianjun Zhu Original Empirical Research 11 March 2023 Pages: 164 - 195
Personalized email marketing in loyalty programs: The role of multidimensional construal levels Junzhou ZhangYuping Liu-Thompkins Original Empirical Research 25 February 2023 Pages: 196 - 216
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers Els BreugelmansMarleen HermansMurali Mantrala Original Empirical Research 30 May 2023 Pages: 217 - 238
Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers Els BreugelmansMarleen HermansMurali Mantrala Correction 28 June 2023 Pages: 239 - 239
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics Marleen HermansNéomie RaassensKathleen Cleeren Original Empirical Research 15 March 2023 Pages: 240 - 259