Effectiveness of engagement initiatives across engagement platforms: A meta-analysis Markus BlutViktorija KulikovskajaDhruv Grewal Review Open access 28 February 2023 Pages: 941 - 965
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy Andreas FürstMika GabrielssonJana-Kristin Prigge Original Empirical Research Open access 28 January 2023 Pages: 966 - 989
How attributions of coproduction motives shape customer relationships over time Pascal GüntürkünTill HaumannJan Wieseke Original Empirical Research Open access 14 January 2023 Pages: 990 - 1018
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry Andrea SchöndelingAlexa B. BurmesterMichel Clement Original Empirical Research Open access 09 January 2023 Pages: 1019 - 1045
Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance Christian HomburgMoritz Tischer Original Empirical Research Open access 03 March 2023 Pages: 1046 - 1074
Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers? Lane Peterson FronczekMartin MendeAnders Gustafsson Original Empirical Research 24 December 2022 Pages: 1075 - 1097
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising Anna SadovnikovaManish KackerSaurabh Mishra Original Empirical Research Open access 14 January 2023 Pages: 1098 - 1117
Executive confidence and myopic marketing management Tuck Siong ChungAngie LowRoland T. Rust Original Empirical Research 30 November 2022 Pages: 1118 - 1142
Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty Alexander B. PrattStacey G. RobinsonMichael D. Giebelhausen Original Empirical Research 22 November 2022 Pages: 1143 - 1164
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa Marcia F. KwarambaSrinivas SridharanFelix T. Mavondo Original Empirical Research 16 December 2022 Pages: 1165 - 1183
Using a strobelight analysis to examine relationship inconsistency Alec PappasCharles F. HofackerWilly Bolander Editorial 14 April 2023 Pages: 1184 - 1189