Exclusivity strategies for digital products across digital and physical markets Rouven SeifertCord OttenOle Kleinen Original Empirical Research Open access 09 September 2022 Pages: 245 - 265
The effect of disease anthropomorphism on compliance with health recommendations Lili WangMaferima Touré-TilleryAnn L. McGill Original Empirical Research 14 July 2022 Pages: 266 - 285
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades Janina GarbasSebastian SchubachJan H. Schumann Original Empirical Research Open access 15 July 2022 Pages: 286 - 309
Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis Peng Vincent ZhangSeoyoung KimAnindita Chakravarty Original Empirical Research 08 June 2022 Pages: 310 - 333
Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention Lily (Xuehui) GaoEvert de HaanF. Javier Sese Original Empirical Research Open access 06 October 2022 Pages: 334 - 371
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory Wesley FriskeSeth A. HoelscherAtanas Nik Nikolov Original Empirical Research 16 June 2022 Pages: 372 - 392
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry Nico WiegandYuri PeersAlexander Bleier Original Empirical Research Open access 25 July 2022 Pages: 393 - 417
Narrative curation and stewardship in contested marketspaces Matthew M. MarsHope Jensen SchauTyler E. Thorp Original Empirical Research 23 November 2022 Pages: 418 - 443
To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions Yufei ZhangThomas E. DeCarloAbhi Bhattacharya Original Empirical Research 16 May 2022 Pages: 444 - 462
Income inequality and consumer preference for private labels versus national brands Didem KurtFrancesca Gino Original Empirical Research 08 July 2022 Pages: 463 - 479
The opportunities and costs of highly involved organizational buyers Colleen E. McClureJustin M. LawrenceLisa K. Scheer Original Empirical Research 07 May 2022 Pages: 480 - 501
Correction to: Contained: Why it’s better to display some products without a package Courtney SzocsSara WilliamsonAdam Mills Correction 08 April 2022 Pages: 502 - 502