Emergence in marketing: an institutional and ecosystem framework Stephen L. VargoLinda PetersClaudia Vaughan Conceptual/Theoretical Paper Open access 07 April 2022 Pages: 2 - 22
Moving the stakeholder journey forward Linda D. HollebeekV. KumarMoira K. Clark Conceptual/Theoretical Paper 21 June 2022 Pages: 23 - 49
The value of context-specific studies for marketing Stefan StremerschJorge GonzalezJulian Villanueva Conceptual/Theoretical Paper Open access 02 July 2022 Pages: 50 - 65
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control David I. Gilliland Conceptual/Theoretical Paper 07 May 2022 Pages: 66 - 85
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis Jan-Benedict E. M. SteenkampAlberto Maydeu-Olivares Methodology 12 July 2022 Pages: 86 - 113
Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services Janek MeynMichael KandzioraMichel Clement Original Empirical Research Open access 16 May 2022 Pages: 114 - 131
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying Marie Louise Radanielina HitaYany GrégoireSylvain Sénécal Original Empirical Research 16 May 2022 Pages: 132 - 152
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France Pierre ChandonRomain Cadario Original Empirical Research 23 June 2022 Pages: 153 - 173
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing Young Woong ParkGlenn B. VossZannie Giraud Voss Original Empirical Research 29 June 2022 Pages: 174 - 197
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies Li ChenYajie YanAndrew N. Smith Original Empirical Research 02 July 2022 Pages: 198 - 221
The Journal of the Academy of Marketing Science at 50: A historical analysis Abhishek BorahFrancesca BonettiJosé Martí-Parreño Review Paper 23 November 2022 Pages: 222 - 243