Volume 50, Issue 6

Search all Journal of the Academy of Marketing Science articles

November 2022

Creating customer, firm, and social value through cutting-edge digital technologies

Issue Editors:

Kirk Plangger,
Dhruv Grewal,
Ko Ruyter,
Catherine Tucker

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11 articles in this issue

The future of digital technologies in marketing: A conceptual framework and an overview
Kirk Plangger
Dhruv Grewal
Catherine Tucker
Editorial 24 October 2022 Pages: 1125 - 1134
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
Lidan Xu
Ravi Mehta
Original Empirical Research 22 March 2022 Pages: 1135 - 1152
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
Ertugrul Uysal
Sascha Alavi
Valéry Bezençon
Original Empirical Research Open access 22 March 2022 Pages: 1153 - 1175
Artificial intelligence focus and firm performance
Sagarika Mishra
Michael T. Ewing
Holly B. Cooper
Original Empirical Research Open access 08 June 2022 Pages: 1176 - 1197
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
Yuping Liu-Thompkins
Shintaro Okazaki
Hairong Li
Original Empirical Research Open access 08 July 2022 Pages: 1198 - 1218
Hey, Alexa! What attributes of Skills affect firm value?
Navid Bahmani
Amit Bhatnagar
Dinesh Gauri
Original Empirical Research 28 March 2022 Pages: 1219 - 1235
Search modality effects: merely changing product search modality alters purchase intentions
Dan King
Sumitra Auschaitrakul
Chia-Wei Joy Lin
Original Empirical Research 29 November 2021 Pages: 1236 - 1256
How consumer digital signals are reshaping the customer journey
David A. Schweidel
Yakov Bart
Felipe Thomaz
Original Empirical Research 19 February 2022 Pages: 1257 - 1276
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Manjunath Padigar
Ljubomir Pupovac
Rajendra Srivastava
Original Empirical Research Open access 23 May 2022 Pages: 1277 - 1298
Digital technologies: tensions in privacy and data
Sara Quach
Park Thaichon
Robert W. Palmatier
Original Empirical Research Open access 05 March 2022 Pages: 1299 - 1323
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Venkatesh Shankar
Sohil Parsana
Methodological Paper 04 March 2022 Pages: 1324 - 1350

Volume 50, Issue 6

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