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Perceived financial constraints and normative influence: discretionary purchase decisions across cultures Malika MalikaDurairaj MaheswaranShailendra Pratap Jain Original Empirical Research 12 October 2021 Pages: 252 - 271
More than money: establishing the importance of a sense of purpose for salespeople Valerie GoodDouglas E. HughesHao Wang Original Empirical Research 06 August 2021 Pages: 272 - 295
Consumer authenticity seeking: conceptualization, measurement, and contingent effects Fabian BartschKatharina Petra Zeugner-RothConstantine S. Katsikeas Original Empirical Research 04 November 2021 Pages: 296 - 323
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use Rosanna K. SmithElham YazdaniLan Anh N. Ton Original Empirical Research 10 August 2021 Pages: 324 - 337
What brand do I use for my new product? The impact of new product branding decisions on firm value Larisa KovalenkoAlina SorescuMark B. Houston Original Empirical Research 06 November 2021 Pages: 338 - 365
Salient knowledge that others are also evaluating reduces judgment extremity Claire I. TsaiMin ZhaoDilip Soman Original Empirical Research 29 September 2021 Pages: 366 - 387
Customer-focused voice and rule-breaking in the frontlines Gabriel GazzoliNawar N. ChakerTom J. Brown Original Empirical Research 04 August 2021 Pages: 388 - 409
The Effect of Air Pollution on Food Preferences Jingwen LiuPeng ZouYu Ma Original Empirical Research 15 October 2021 Pages: 410 - 423
