1. To boldly go…

   • John Hulland
   • Mark B. Houston

   Editorial 09 November 2021 Pages: 1 - 3

2. How could anyone forget Harold W. Berkman?

   • Barry J. Babin
   • Nina Krey

   Editorial 28 October 2021 Pages: 4 - 7

3. Guest Editorial: Responsible Research in Marketing

   • Michael Haenlein
   • Mary Jo Bitner
   • David J. Reibstein

   Editorial 04 September 2021 Pages: 8 - 12

   

4. Reimagining marketing strategy: driving the debate on grand challenges

   • Ko de Ruyter
   • Debbie Isobel Keeling
   • Darren W. Dahl

   Editorial 19 August 2021 Pages: 13 - 21

   

5. The future of buyer–seller interactions: a conceptual framework and research agenda

   • Michael Ahearne
   • Yashar Atefi
   • Mohsen Pourmasoudi

   Conceptual/Theoretical Paper 29 September 2021 Pages: 22 - 45

   

6. Revisiting Gaussian copulas to handle endogenous regressors

   • Jan-Michael Becker
   • Dorian Proksch
   • Christian M. Ringle

   Methodological Paper Open access 11 October 2021 Pages: 46 - 66

   

7. The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation

   • Sven Baehre
   • Michele O’Dwyer
   • Nick Lee

   Original Empirical Research Open access 05 July 2021 Pages: 67 - 84

   

8. Designing satisfying service encounters: website versus store touchpoints

   • Ruth N. Bolton
   • Anders Gustafsson
   • Lars Witell

   Original Empirical Research 29 September 2021 Pages: 85 - 107

   

9. Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols

   • Stijn Maesen
   • Lien Lamey
   • Léon Jansen

   Original Empirical Research Open access 04 September 2021 Pages: 108 - 130

   

10. Contained: why it’s better to display some products without a package

    • Courtney Szocs
    • Sara Williamson
    • Adam Mills

    Original Empirical Research 27 August 2021 Pages: 131 - 146

    

11. 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis

    • Alex Belli
    • Anne-Maree O’Rourke
    • Ekaterina Napolova

    Original Empirical Research 08 September 2021 Pages: 147 - 173

    

12. Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity

    • Alexander Mafael
    • Sascha Raithel
    • Stefan J. Hock

    Original Empirical Research Open access 31 August 2021 Pages: 174 - 194