How could anyone forget Harold W. Berkman? Barry J. BabinNina Krey Editorial 28 October 2021 Pages: 4 - 7
Guest Editorial: Responsible Research in Marketing Michael HaenleinMary Jo BitnerDavid J. Reibstein Editorial 04 September 2021 Pages: 8 - 12
Reimagining marketing strategy: driving the debate on grand challenges Ko de RuyterDebbie Isobel KeelingDarren W. Dahl Editorial 19 August 2021 Pages: 13 - 21
The future of buyer–seller interactions: a conceptual framework and research agenda Michael AhearneYashar AtefiMohsen Pourmasoudi Conceptual/Theoretical Paper 29 September 2021 Pages: 22 - 45
Revisiting Gaussian copulas to handle endogenous regressors Jan-Michael BeckerDorian ProkschChristian M. Ringle Methodological Paper Open access 11 October 2021 Pages: 46 - 66
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation Sven BaehreMichele O’DwyerNick Lee Original Empirical Research Open access 05 July 2021 Pages: 67 - 84
Designing satisfying service encounters: website versus store touchpoints Ruth N. BoltonAnders GustafssonLars Witell Original Empirical Research 29 September 2021 Pages: 85 - 107
Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols Stijn MaesenLien LameyLéon Jansen Original Empirical Research Open access 04 September 2021 Pages: 108 - 130
Contained: why it’s better to display some products without a package Courtney SzocsSara WilliamsonAdam Mills Original Empirical Research 27 August 2021 Pages: 131 - 146
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis Alex BelliAnne-Maree O’RourkeEkaterina Napolova Original Empirical Research 08 September 2021 Pages: 147 - 173
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity Alexander MafaelSascha RaithelStefan J. Hock Original Empirical Research Open access 31 August 2021 Pages: 174 - 194