1. Advancing marketing strategy research

   • Robert W. Palmatier

   Editorial 04 October 2018 Pages: 983 - 986

2. Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges

   • Annette Ptok
   • Rupinder P. Jindal
   • Werner J. Reinartz

   Original Empirical Research 30 May 2018 Pages: 987 - 1011

   

3. Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges

   • Annette Ptok
   • Rupinder P. Jindal
   • Werner J. Reinartz

   Correction 27 June 2018 Pages: 1012 - 1013

4. Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance

   • Shibin Sheng
   • Kevin Zheng Zhou
   • Zhaoyang Guo

   Original Empirical Research 04 May 2018 Pages: 1014 - 1031

   

5. The emotional review–reward effect: how do reviews increase impulsivity?

   • Scott Motyka
   • Dhruv Grewal
   • Martin Wetzels

   Original Empirical Research 19 May 2018 Pages: 1032 - 1051

   

6. How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses

   • Yany Grégoire
   • Fateme Ghadami
   • Denis Larocque

   Original Empirical Research 30 July 2018 Pages: 1052 - 1071

   

7. How the frequency and amount of corporate donations affect consumer perception and behavioral responses

   • Liyin Jin
   • Yanqun He

   Original Empirical Research 04 June 2018 Pages: 1072 - 1088

   

8. Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending

   • Xiaoling Zhang
   • Shibo Li
   • Raymond R. Burke

   Original Empirical Research 18 June 2018 Pages: 1089 - 1107

   

9. Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership

   • Vijay Viswanathan
   • Sebastian Tillmanns
   • Daniel Asselmann

   OriginalPaper 07 September 2018 Pages: 1108 - 1132

   

10. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions

    • Ina Garnefeld
    • Eva Böhm
    • Andrea Oestreich

    Original Empirical Research 13 August 2018 Pages: 1133 - 1147

    

11. Flexible cutoff values for fit indices in the evaluation of structural equation models

    • Thomas Niemand
    • Robert Mai

    Methodological Paper 17 September 2018 Pages: 1148 - 1172