Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges Annette PtokRupinder P. JindalWerner J. Reinartz Original Empirical Research 30 May 2018 Pages: 987 - 1011
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges Annette PtokRupinder P. JindalWerner J. Reinartz Correction 27 June 2018 Pages: 1012 - 1013
Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance Shibin ShengKevin Zheng ZhouZhaoyang Guo Original Empirical Research 04 May 2018 Pages: 1014 - 1031
The emotional review–reward effect: how do reviews increase impulsivity? Scott MotykaDhruv GrewalMartin Wetzels Original Empirical Research 19 May 2018 Pages: 1032 - 1051
How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses Yany GrégoireFateme GhadamiDenis Larocque Original Empirical Research 30 July 2018 Pages: 1052 - 1071
How the frequency and amount of corporate donations affect consumer perception and behavioral responses Liyin JinYanqun He Original Empirical Research 04 June 2018 Pages: 1072 - 1088
Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending Xiaoling ZhangShibo LiRaymond R. Burke Original Empirical Research 18 June 2018 Pages: 1089 - 1107
Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership Vijay ViswanathanSebastian TillmannsDaniel Asselmann OriginalPaper 07 September 2018 Pages: 1108 - 1132
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions Ina GarnefeldEva BöhmAndrea Oestreich Original Empirical Research 13 August 2018 Pages: 1133 - 1147
Flexible cutoff values for fit indices in the evaluation of structural equation models Thomas NiemandRobert Mai Methodological Paper 17 September 2018 Pages: 1148 - 1172