Procrastinators’ online experience and purchase behavior Shabnam H. A. ZanjaniGeorge R. MilneElizabeth G. Miller Original Empirical Research 12 August 2015 Pages: 568 - 585
A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies? Martin HeinbergH. Erkan OzkayaMarkus Taube Original Empirical Research 16 June 2015 Pages: 586 - 607
When will price increases associated with company donations to charity be perceived as fair? Nicole Koschate-FischerIsabel V. Huber (née Stefan)Wayne D. Hoyer Original Empirical Research 16 June 2015 Pages: 608 - 626
Disfluent vs. fluent price offers: paradoxical role of processing disfluency Scott MotykaRajneesh SuriChiranjeev Kohli Original Empirical Research 12 August 2015 Pages: 627 - 638
Living brands: consumer responses to animated brand logos S. Adam BraselHenrik Hagtvedt Original Empirical Research 31 May 2015 Pages: 639 - 653