Investigations of sales representatives’ valuation of options Leff BonneyChristopher R. PlouffeMichael Brady Original Empirical Research 17 October 2014 Pages: 135 - 150
Do customized service packages impede value capture in industrial markets? Michael SteinerAndreas EggertKlaus Backhaus Original Empirical Research 10 September 2014 Pages: 151 - 165
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities Gaia RuberaDeepa ChandrasekaranAndrea Ordanini Original Empirical Research 11 January 2015 Pages: 166 - 184
Understanding and resolving major contractual breaches in buyer–seller relationships: a grounded theory approach Jeff S. JohnsonRavipreet S. Sohi Original Empirical Research 20 February 2015 Pages: 185 - 205
Does relationship marketing matter in online retailing? A meta-analytic approach Varsha VermaDheeraj SharmaJagdish Sheth Original Empirical Research 17 February 2015 Pages: 206 - 217
Customer win-back: the role of attributions and perceptions in customers’ willingness to return Doreén PickJacquelyn S. ThomasManfred Krafft Original Empirical Research 16 June 2015 Pages: 218 - 240
Overbidding in electronic auctions: factors influencing the propensity to overbid and the magnitude of overbidding Cong FengScott FayK. Sivakumar Original Empirical Research 16 June 2015 Pages: 241 - 260
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns Liwu HsuSusan FournierShuba Srinivasan Original Empirical Research 20 January 2015 Pages: 261 - 280