Volume 40, Issue 1

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January 2012

40th ANNIVERSARY ISSUE

Issue Editors:

G. Tomas M. Hult,
O. C. Ferrell

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12 articles in this issue

A tribute to forty years of top-level marketing research
G. Tomas M. Hult
O. C. Ferrell
EDITORIAL 10 November 2011 Pages: 1 - 7
Specification, evaluation, and interpretation of structural equation models
Richard P. Bagozzi
Youjae Yi
OriginalPaper 21 August 2011 Pages: 8 - 34
Frontiers of the marketing paradigm in the third millennium
Ravi S. Achrol
Philip Kotler
Conceptual/Theoretical Paper 11 May 2011 Pages: 35 - 52
Expanding our understanding of marketing in society
William L. Wilkie
Elizabeth S. Moore
OriginalPaper 13 August 2011 Pages: 53 - 73
Transaction cost economics and its uses in marketing
Oliver Williamson
Tarek Ghani
OriginalPaper 15 July 2011 Pages: 74 - 85
A cross-category and cross-country analysis of umbrella branding for national and store brands
Tülin Erdem
Sue Ryung Chang
OriginalPaper 18 September 2011 Pages: 86 - 101
Marketing and business performance
Neil A. Morgan
OriginalPaper 20 August 2011 Pages: 102 - 119
Social coupons as a marketing strategy: a multifaceted perspective
V. Kumar
Bharath Rajan
OriginalPaper 28 August 2011 Pages: 120 - 136
A pre-diffusion growth model of intentions and purchase
Pradeep K. Chintagunta
Jonathan Lee
Original Empirical Research 28 August 2011 Pages: 137 - 154
Modeling marketplace behavior
Greg M. Allenby
OriginalPaper 02 October 2011 Pages: 155 - 166
The role of aesthetic taste in consumer behavior
Wayne D. Hoyer
Nicola E. Stokburger-Sauer
OriginalPaper 08 July 2011 Pages: 167 - 180
How low spending control harms consumers
William O. Bearden
Kelly L. Haws
OriginalPaper 31 August 2011 Pages: 181 - 193

Volume 40, Issue 1

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