Abstract
This issue marks the beginning of the 40th volume of the Journal of the Academy of Marketing Science. The thicker-than-usual issue is designated as the 40th Anniversary Issue of the Journal. To commemorate the Journal’s anniversary, the collection of cutting-edge and innovative research articles in this issue addresses all of the broad topics in marketing (i.e., marketing strategy, consumer behavior, modeling, public policy, and methods/methodology) to exemplify the breadth of the Journal’s scope. In this spirit, our introduction to the 40th Anniversary Issue briefly provides (1) an overview of JAMS and some tidbits about the Journal, (2) a section on the impact of JAMS, (3) a description of the 11 articles in the issue, and (4) some concluding thoughts. Overall, JAMS has had remarkable impact in the field of marketing for four decades, escalating in the last two decades to become a top tier journal for the marketing professorate. By some accounts, some 500 of the roughly 1,500 JAMS articles published to date have made a remarkably high impact in the field of marketing (and social sciences). The incredible slate of authors contributing to the Anniversary Issue is a testament to the Journal’s standing in the field.
Similar content being viewed by others
References
Achrol, R. S., & Kotler, P. (2012). Frontiers of the marketing paradigm in the third millennium. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0255-4.
Allenby, G. M. (2012). Modeling marketplace behavior. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0280-3.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94.
Bagozzi, R. P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0278-x.
Bearden, W. O., & Haws, K. L. (2012). How low spending control harms consumers. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0282-1.
Berkman, H. W. (1992). Twenty years of the journal. Journal of the Academy of Marketing Science, 20(4), 299–300.
Berry, L. L. (1995). Relationship marketing of services – growing interest, emerging perspectives. Journal of the Academy of Marketing Science, 23(4), 236–245.
Chintagunta, P. K., & Lee, J. (2012). A pre-diffusion growth model of intentions and purchase. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0273-2.
Dick, A. S., & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22(2), 99–113.
Erdem, T. (1998). An empirical analysis of umbrella branding. Journal of Marketing Research, 34, 339–351.
Erdem, T., & Chang, S. R. (2012). A cross-category and cross-country analysis of umbrella branding for national and store brands. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0288-8.
Erdem, T., Zhao, Y., & Valenzuela, A. (2004). Performance of store brands: a cross-country analysis of consumer store-brand preferences, perceptions, and risk. Journal of Marketing Research, 41, 86–100.
Gwinner, K. P., Gremler, D. D., & Bitner, M. J. (1998). Relational benefits in services industries: The customer’s perspective. Journal of the Academy of Marketing Science, 26(2), 101–114.
Hoyer, W. D., & Stokburger-Sauer, N. E. (2012). The role of aesthetic taste in consumer behavior. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0269-y.
Hult, G. T. M. (2011). Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories. Journal of the Academy of Marketing Science, 39(4), 509–536.
Hult, G. T. M., Neese, W. T., & Bashaw, R. E. (1997). Faculty perceptions of marketing journals. Journal of Marketing Education, 19(1), 37–52.
Hult, G. T. M., Reimann, M., & Schilke, O. (2009). Worldwide faculty perceptions of marketing journals: Rankings, trends, comparisons, and segmentations. globalEDGE Business Review, 3(3), 1–23.
Kumar, V., & Rajan, B. (2012). Social coupons as a marketing strategy: A multifaceted perspective. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0283-0.
Luke, R. H., & Doke, E. R. (1987). Marketing journal hierarchies: Faculty perceptions, 1986–1987. Journal of the Academy of Marketing Science, 15(1), 74–78.
Morgan, N. A. (2012). Marketing and business performance. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0279-9.
Peterson, R. A. (1992). Introduction to the special issue. Journal of the Academy of Marketing Science, 20(4), 295–297.
Peterson, R. A., Balasubramanian, S., & Bronnenberg, B. J. (1997). Exploring the implications of the internet for consumer marketing. Journal of the Academy of Marketing Science, 25(4), 329–346.
Sheth, J. N., & Parvatiyar, A. (1995). Relationship marketing in consumer markets: Antecedents and consequences. Journal of the Academy of Marketing Science, 23(4), 255–271.
Szymanski, D. M., & Henard, D. H. (2001). Customer satisfaction: A meta-analysis of the empirical evidence. Journal of the Academy of Marketing Science, 29(1), 16–35.
Varadarajan, P. R. (2002). From the editor. Journal of the Academy of Marketing Science, 30(4), 285.
Wilkie, W. L., & Moore, E. S. (2012). Expanding our understanding of marketing in society. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0277-y.
Williamson, O., & Ghani, T. (2012). Transaction cost economics and its uses in marketing. Journal of the Academy of Marketing Science, 40(1), doi 10.1007/s11747-011-0268-z.
Wilson, D. T. (1995). An integrated model of buyer-seller relationships. Journal of the Academy of Marketing Science, 23(4), 335–345.
Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139–153.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1993). The nature and determinants of customer expectations of service. Journal of the Academy of Marketing Science, 21(2), 1–12.
Author information
Authors and Affiliations
Corresponding author
Additional information
G. Tomas M. Hult is the Editor-in-Chief of the Journal of the Academy of Marketing Science and O. C. Ferrell is the Vice President of Publications for the Academy of Marketing Science. AMS is the owner of JAMS, and Springer is its publisher.
Rights and permissions
About this article
Cite this article
Hult, G.T.M., Ferrell, O.C. A tribute to forty years of top-level marketing research. J. of the Acad. Mark. Sci. 40, 1–7 (2012). https://doi.org/10.1007/s11747-011-0294-x
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11747-011-0294-x