Sales margin and margin capitalization rates: linking marketing activities to shareholder value Steve C. LimRobert F. Lusch Original Empirical Research 06 October 2010 Pages: 647 - 663
When salespeople develop negative headquarters stereotypes: performance effects and managerial remedies Christian HomburgJan WiesekeSven Mikolon Original Empirical Research 18 November 2010 Pages: 664 - 682
Implementation of market orientation in the subsidiaries of global companies: the role of institutional factors Ahmet H. KircaWilliam O. BeardenKendall Roth Original Empirical Research 20 November 2010 Pages: 683 - 699
Integrating marketing and information services functions: a complementarity and competence perspective Cheryl NakataZhen ZhuElif Izberk-Bilgin Original Empirical Research 03 December 2010 Pages: 700 - 716
Assessing multifunctional innovation adoption via an integrative model Maria SääksjärviSaeed Samiee Original Empirical Research Open access 03 November 2010 Pages: 717 - 735
Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation Douglas W. VorhiesLinda M. OrrVictoria D. Bush Original Empirical Research 16 October 2010 Pages: 736 - 756
Global innovation generation and financial performance in business-to-business relationships: the case of cross-border alliances in the pharmaceutical industry K. SivakumarSubroto RoySangphet Hanvanich Original Empirical Research Open access 16 October 2010 Pages: 757 - 776
Music for free? How free ad-funded downloads affect consumer choice Dominik PapiesFelix EggersNils Wlömert Original Empirical Research 20 October 2010 Pages: 777 - 794