1. Market-focused sustainability: market orientation plus!

   • G. Tomas M. Hult

   Editorial 13 October 2010 Pages: 1 - 6

   

2. Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach

   • Shelby D. Hunt

   OriginalPaper 21 April 2010 Pages: 7 - 20

   

3. Mindful consumption: a customer-centric approach to sustainability

   • Jagdish N. Sheth
   • Nirmal K. Sethia
   • Shanthi Srinivas

   OriginalPaper 17 August 2010 Pages: 21 - 39

   

4. Sustainability and consumption

   • Ming-Hui Huang
   • Roland T. Rust

   OriginalPaper 21 April 2010 Pages: 40 - 54

   

5. The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities

   • Brian R. Chabowski
   • Jeannette A. Mena
   • Tracy L. Gonzalez-Padron

   OriginalPaper 01 September 2010 Pages: 55 - 70

   

6. Market-oriented sustainability: a conceptual framework and propositions

   • Victoria L. Crittenden
   • William F. Crittenden
   • Christopher C. Pinney

   OriginalPaper 19 August 2010 Pages: 71 - 85

   

7. Toward a “theoretical toolbox” for sustainability research in marketing

   • Brian L. Connelly
   • David J. Ketchen Jr.
   • Stanley F. Slater

   OriginalPaper 22 April 2010 Pages: 86 - 100

8. Sustainability to support end-to-end value chains: the role of supply chain management

   • David J. Closs
   • Cheri Speier
   • Nathan Meacham

   OriginalPaper 23 July 2010 Pages: 101 - 116

   

9. How can corporate social responsibility activities create value for stakeholders? A systematic review

   • John Peloza
   • Jingzhi Shang

   OriginalPaper 12 August 2010 Pages: 117 - 135

10. The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards

    • Ralitza Nikolaeva
    • Marta Bicho

    OriginalPaper 12 August 2010 Pages: 136 - 157

    

11. Green marketing strategies: an examination of stakeholders and the opportunities they present

    • J. Joseph Cronin Jr
    • Jeffery S. Smith
    • Jennifer Dawn Martinez

    OriginalPaper 06 October 2010 Pages: 158 - 174