Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance Robert A. PetersonJaeseok Jeong Original Empirical Research 08 February 2010 Pages: 677 - 690
Exploring the national and organizational culture mix in service firms Cynthia WebsterAllyn White Original Empirical Research 22 December 2009 Pages: 691 - 703
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes Babu John MariadossRaj EchambadiVishal Bindroo Original Empirical Research 02 March 2010 Pages: 704 - 719
Towards an empirically based taxonomy of buyer–seller relations in business markets Charles WongIan F. WilkinsonLouise Young Original Empirical Research 24 March 2010 Pages: 720 - 737
A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power Yany GrégoireDaniel LauferThomas M. Tripp Original Empirical Research 10 February 2010 Pages: 738 - 758
Transparent pricing: theory, tests, and implications for marketing practice Robert E. CarterDavid J. Curry Original Empirical Research 20 February 2010 Pages: 759 - 774
Customer value impact of sales contests Jason GarrettSrinath Gopalakrishna Original Empirical Research 02 February 2010 Pages: 775 - 786
Measuring personal cultural orientations: scale development and validation Piyush Sharma Original Empirical Research 18 December 2009 Pages: 787 - 806