Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises Rajan Varadarajan Conceptual/Theoretical Paper 28 October 2009 Pages: 119 - 140
General alliance experience, uncertainty, and marketing alliance governance mode choice Ning LiWilliam BouldingRichard Staelin Original Empirical Research 16 July 2009 Pages: 141 - 158
Social influence on salespeople’s adoption of sales technology: a multilevel analysis Christian HomburgJan WiesekeChristina Kuehnl Original Empirical Research 21 July 2009 Pages: 159 - 168
A meta-analysis of satisfaction with complaint handling in services Chiara OrsingherSara ValentiniMatteo de Angelis Original Empirical Research 16 July 2009 Pages: 169 - 186
Salesperson learning, organizational learning, and retail store performance Simon J. BellBülent MengüçRobert E. Widing II Original Empirical Research 29 May 2009 Pages: 187 - 201
Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications Lianxi ZhouZhiyong YangMichael K. Hui Original Empirical Research 16 July 2009 Pages: 202 - 218
Frontline employee motivation to participate in service innovation implementation Susan CadwalladerCheryl Burke JarvisAmy L. Ostrom Original Empirical Research 28 May 2009 Pages: 219 - 239
The determinants of consumers’ online shopping cart abandonment Monika Kukar-KinneyAngeline G. Close Original Empirical Research 17 March 2009 Pages: 240 - 250
Frontline employee motivation to participate in service innovation implementation Susan CadwalladerCheryl Burke JarvisAmy L. Ostrom Erratum 18 July 2009 Pages: 251 - 251