First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions Rajan VaradarajanManjit S. YadavVenkatesh Shankar OriginalPaper 17 November 2007 Pages: 293 - 308
The effects of exposure-order and market entry-information on brand preference: a dual process model Ronald W. NiedrichScott D. Swain Original Empirical Research 09 August 2007 Pages: 309 - 321
Influence of customer participation on creating and sharing of new product value Eric FangRobert W. PalmatierKenneth R. Evans Original Empirical Research 08 April 2008 Pages: 322 - 336
Organizational antecedents to and consequences of service business orientations in manufacturing companies Michael AntiocoRudy K. MoenaertMartin G. M. Wetzels Original Empirical Research 12 March 2008 Pages: 337 - 358
The dual role of price: decomposing consumers’ reactions to price Franziska Völckner OriginalPaper 25 September 2007 Pages: 359 - 377
Harmonizing conflict in husband–wife purchase decision making: perceived fairness and spousal influence dynamics Chenting SuKevin Zheng ZhouJulie Juan Li Original Empirical Research 26 October 2007 Pages: 378 - 394
Consumer creations of product meaning in the context of African-style clothing Benét DeBerry-Spence Original Empirical Research 01 August 2007 Pages: 395 - 408
Assessing response styles across modes of data collection Bert WeijtersNiels SchillewaertMaggie Geuens OriginalPaper 19 September 2007 Pages: 409 - 422
Choosing options for products: the effects of mixed bundling on consumers’ inferences and choices Rebecca W. HamiltonNevena T. Koukova Original Empirical Research 21 December 2007 Pages: 423 - 433