1. New and improved! A look at the future

   • David W. Stewart

   Acknowledgments 25 April 2007 Pages: 1 - 4

2. On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets

   • Stanley F. Slater
   • G. Tomas M. Hult
   • Eric M. Olson

   Original Empirical Research 03 February 2007 Pages: 5 - 17

3. Capabilities and financial performance: the moderating effect of strategic type

   • Michael Song
   • C. Anthony Di Benedetto
   • Robert W. Nason

   Original Empirical Research 08 February 2007 Pages: 18 - 34

4. Innovativeness and new product success: insights from the cumulative evidence

   • David M. Szymanski
   • Michael W. Kroff
   • Lisa C. Troy

   OriginalPaper 03 February 2007 Pages: 35 - 52

   

5. How do enhanced and unique features affect new product preference? The moderating role of product familiarity

   • Kevin Zheng Zhou
   • Kent Nakamoto

   Original Empirical Research 23 February 2007 Pages: 53 - 62

   

6. Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness

   • Subin Im
   • Charlotte H. Mason
   • Mark B. Houston

   Original Empirical Research 03 February 2007 Pages: 63 - 75

   

7. Low price signal default: an empirical investigation of its consequences

   • Sujay Dutta
   • Abhijit Biswas
   • Dhruv Grewal

   Original Empirical Research 23 February 2007 Pages: 76 - 88

8. The effects of perceived scarcity on consumers’ processing of price information

   • Rajneesh Suri
   • Chiranjeev Kohli
   • Kent B. Monroe

   Original Empirical Research 23 February 2007 Pages: 89 - 100

   

9. Technology use on the front line: how information technology enhances individual performance

   • Suresh Sundaram
   • Andrew Schwarz
   • Wynne W. Chin

   Original Empirical Research 03 February 2007 Pages: 101 - 112

   

10. How culture matters in children’s purchase influence: a multi-level investigation

    • Michel Laroche
    • Zhiyong Yang
    • Marie-Odile Richard

    OriginalPaper 14 March 2007 Pages: 113 - 126

11. Customer-based corporate reputation of a service firm: scale development and validation

    • Gianfranco Walsh
    • Sharon E. Beatty

    OriginalPaper 08 March 2007 Pages: 127 - 143

    

12. SERVCON: development and validation of a multidimensional service convenience scale

    • Kathleen Seiders
    • Glenn B. Voss
    • Dhruv Grewal

    Original Empirical Research 03 February 2007 Pages: 144 - 156