Corporate branding, identity, and customer response Peter A. DacinTom J. Brown OriginalPaper Pages: 95 - 98
Identity, intended image, construed image, and gnreputation: An interdisciplinary framework and suggested terminology Tom J. BrownPeter A. DacinDavid A. Whetten OriginalPaper Pages: 99 - 106
The penguin’s window: Corporate brands from an open-source perspective Leyland F. PittRichard T. WatsonGeorge Zinkhan OriginalPaper Pages: 115 - 127
Identity, identification, and relationship through social alliances Ida E. BergerPeggy H. CunninghamMinette E. Drumwright OriginalPaper Pages: 128 - 137
The influence of corporate character on customers and employees: Exploring similarities and differences Rosa ChunGary Davies OriginalPaper Pages: 138 - 146
Building corporate associations: Consumer attributions for corporate socially responsible programs Pam Scholder EllenDeborah J. WebbLois A. Mohr OriginalPaper Pages: 147 - 157
The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment Sankar SenC. B. BhattacharyaDaniel Korschun OriginalPaper Pages: 158 - 166
Drawing inferences about others on the basis of corporate associations Yeosun YoonZeynep Gürhan-CanliBeyza Bozok OriginalPaper Pages: 167 - 173
Identification management and its bases: Bridging management and marketing perspectives through a focus on affiliation dimensions M. Teresa CardadorMichael G. Pratt OriginalPaper Pages: 174 - 184
Enough is enough! When identification no longer prevents negative corporate associations Sabine A. EinwillerAlexander FedorikhinMichael A. Kamins OriginalPaper Pages: 185 - 194
Brand portfolio, corporate image, and reputation: Managing brand deletions Rajan VaradarajanMark P. DeFantiPaul S. Busch OriginalPaper Pages: 195 - 205
Consumer evaluations of corporate brand redeployments Anupam JajuChristopher JoinerSrinivas K. Reddy OriginalPaper Pages: 206 - 215
What doesbrand mean? historical-analysis method and construct definition Barbara B. Stern OriginalPaper Pages: 216 - 223
Brands matter: An empirical demonstration of the creation of shareholder value through branding Thomas J. MaddenFrank FehleSusan Fournier Articles Pages: 224 - 235
Imperfect information: The persistence of price dispersion on the web Joan Lindsey-MullikinDhruv Grewal Articles Pages: 236 - 243
Driving organizational citizenship behaviors and salesperson in-role behavior performance: The role of management control and perceived organizational support Nigel F. PiercyDavid W. CravensDouglas W. Vorhies Articles Pages: 244 - 262
Special issue ofJournal of the Academy of Marketing Science on “Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue” Call for Papers Pages: 273 - 273