Consumer switching costs: A typology, antecedents, and consequences Thomas A. BurnhamJudy K. FrelsVijay Mahajan OriginalPaper Pages: 109 - 126
Service failure and recovery: The impact of relationship factors on customer satisfaction Ronald L. HessShankar GanesanNoreen M. Klein OriginalPaper Pages: 127 - 145
The structure of reseller goals and performance in marketing channels Ravi S. AchrolMichael J. Etzel OriginalPaper Pages: 146 - 163
Factors influencing the likelihood of customer defection: The role of consumer knowledge Anthony J. CapraroSusan BroniarczykRajendra K. Srivastava Research Notes Pages: 164 - 175
Effect of environmental dynamism on relational governance in manufacturer-supplier relationships: A contingency framework and an empirical test Ashwin W. JoshiAlexandra J. Campbell Research Notes Pages: 176 - 188
An empirical test of trust-building processes and outcomes in sales manager-salesperson relationships Thomas G. BrashearJames S. BolesCharles M. Brooks Research Notes Pages: 189 - 200
Marketing and the law Jeffrey L. JacobsAnn Morales OlazábalRené Sacasas Announcement Pages: 213 - 217
