Skip to main content
SpringerLink
Log in

Reviews of books

  • Published:
Journal of the Academy of Marketing Science Aims and scope Submit manuscript

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Reference

  • Kotler, Philip. 2003.Marketing Insights from A to Z: 80 Concepts That Managers Need to Know. San Francisco: Jossey-Bass.

    Google Scholar 

References

  • Andreasen, Alan R. and David M. Gardner, eds. 1979.Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. Chicago: American Marketing Association.

    Google Scholar 

  • Ansoff, H. I. 1965.Corporate Strategy. Homewood, IL: Irwin.

    Google Scholar 

  • Brown, Tom, Stuart Crainer, Des Dearlove, and Jorge N. Rodrigues. 2002.Business Minds. London: Financial Times and Prentice Hall.

    Google Scholar 

  • Clark, Fred. 1922.Principles of Marketing. New York: Macmillan.

    Google Scholar 

  • Crainer, Stuart. 1998.The Ultimate Book of Business Gurus: 110 Thinkers Who Really Made a Difference., New York: AMACOM.

    Google Scholar 

  • Holbrook, Morris B. 2002. “Review ofMarketing—The Retro Revolution, by Stephen Brown.”Journal of the Academy of Marketing Science 30 (3): 262–267.

    Google Scholar 

  • Jaworski, Bernard J. and Ajay K. Kohli. 1993. “Marketing Orientation: Antecedents and Consequences.”Journal of Marketing 57 (July) 53–70.

    Article  Google Scholar 

  • Kellogg World Alumni Magazine. 2001. “Philip Kotler Ranked Among World's Most Influential Gurus.” Retrieved September 5, 2002, from www.kellogg.northwestern.edu/kwo/spr01/inbrief/kotler.htm

  • Kennedy, Carol. 1998.Guide to the Management Gurus: Shortcuts to the Ideas of Leading Management Thinkers. London: Century Business.

    Google Scholar 

  • Kohli, Ajay K. and Bernard J. Jaworski. 1990. “Market Orientation: The Construct, Research Propositions and Managerial Implications.”Journal of Marketing 54 (2): 1–18.

    Article  Google Scholar 

  • Kotler, Philip. 1967.Marketing Management: Analysis, Planning and Control. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • —. 1971.Marketing Decision Making: A Model Building Approach. New York: Holt, Rinehart & Winston.

    Google Scholar 

  • —. 1971.Marketing Management: Analysis, Planning and Control. 2d ed. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • —. 1979. “A Critical Assessment of Marketing Theory and Practice.” InDiffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. Eds. Alan R. Andreasen and David M. Gardner. Chicago: American Marketing Association, 1–15.

    Google Scholar 

  • —. 1980.Marketing Management: Analysis, Planning and Control. 3d ed. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • —. 1984.Marketing Essentials. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • —. 1984.Marketing Management: Analysis, Planning and Control. 4th ed. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • —. 1987.Marketing—An Introduction. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • —. 2003.Marketing Management: Analysis, Planning and Control. 11th ed. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • — and Alan Andreasen. 1996.Strategic Marketing for Nonprofit Organizations. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • — and Gary Armstrong. 1980.Principles of Marketing. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • — and Fernando Trias de Bes. 2003.Lateral Marketing: A New Approach to Finding Product, Market, and Marketing Mix Ideas. New York: John Wiley.

    Google Scholar 

  • — and Karen Fox. 1985.Strategic Marketing for Educational Institutions. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • — and-—. 1995.Strategic Marketing for Educational Institutions. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • — and Neil Kotler 1998.Museum Strategies and Marketing: Designing the Mission, Building Audiences, Increasing Financial Resources. San Francisco: Jossey-Bass.

    Google Scholar 

  • — and Gary L. Lilien. 1983.Marketing Decision Making: A Model Building Approach. Rev. ed. New York: Harper & Row.

    Google Scholar 

  • — and Joanne Sheff. 1997.Standing Room Only: Strategies for Marketing the Performing Arts. Boston: Harvard Business School Press, 1997.

    Google Scholar 

  • — and Francoise Simon. 2003.Marketing Global Biobrands: Taking Biotechnology to Market. New York: Free Press.

    Google Scholar 

  • —, Paul N. Bloom, and Tom Hayes. 1984.Marketing Professional Services. Englewood Cliffs, NJ: Prentice Hall. 1984.

    Google Scholar 

  • —, Gary L. Lilien, and K. Sridhar Moorthy. 1992.Marketing Models. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • —, Norman Shawchuck, Bruce Wrenn, and Gustave Rath. 1992.Marketing for Congregations: Choosing to Serve People More Effectively. Nashville, TN: Abingdon.

    Google Scholar 

  • —, Donald H. Haider, and Irving Rein. 1993.Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations. New York: Free Press.

    Google Scholar 

  • —, John Bowen, and James Makens. 1996.Marketing for Hospitality and Tourism. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • —, Somkid Jatusripitak, and Suvit Maesincee. 1997.The Marketing of Nations: A Strategic Approach to Building National Wealth. New York: Free Press, 1997.

    Google Scholar 

  • —, John Bowen, and James Makens. 1999.Marketing for Hospitality and Tourism. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • —, Paul N. Bloom and Tom Hayes. 2002.Marketing Professional Services. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • Kotler, Philip, Hermawan Katajaya, and David Young. Forthcoming.Marketing to the Capital Markets.

  • Narver, John C. and Stanley F. Slater. 1990. “The Effect of Market Orientation on Business Profitability.”Journal of Marketing 54 (October): 20–35.

    Article  Google Scholar 

  • Pettigrew, Andrew, Howard Thomas, and Richard Whittington. 2002.Handbook of Strategy and Management. London: Sage.

    Google Scholar 

  • Powell, Sarah. 1999. “Philip Kotler (Guru Interview).” Retrieved December 3, 2001, from www.managementfirst.com/articles/kotler.htm

  • Schendel, D. and K. J. Hatten. 1972. “Business Policy or Strategic Management: A Broader View for an Emerging Discipline.”Academy of Management Proceedings 99–102.

  • Stern, Louis W. 1979. “A Comment on Philip Kotler's Contributions to the Theory and Practice of Marketing Management.” InDiffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. Eds. Alan R. Andreasen and David M. Gardner. Chicago: American Marketing Association, 16–21.

    Google Scholar 

  • Foundations of Marketing Theory: Toward a General Theory of Marketing By Shelby D. Hunt Armonk, NY: M. E. Sharpe, 2002, 323 pages, $39.95

    Google Scholar 

References

  • Angelmar, Reinhard. 1983. “Review ofMarketing Theory: The Philosophy of Marketing Science.”Journal of Marketing 47 (fall): 146–147.

    Google Scholar 

  • Arndt, Johan. 1983. “Review ofMarketing Theory: The Philosophy of Marketing Science”Journal of Marketing 47 (fall): 145–146.

    Article  Google Scholar 

  • Brown, James Robert. 2001.Who Rules Into Science: An Opinionated Guide to the Wars. Cambridge, MA: Harvard University Press.

    Google Scholar 

  • Brown, Stephen W. and Gary J. Brunswick. 1991. “Review ofModern Marketing Theory: Critical Issues in the Philosophy of Marketing Science.”Journal of Marketing 55 (July): 86–87.

    Article  Google Scholar 

  • Dupre, John. 2002.Human Nature and the Limits of Science. Oxford, UK: Oxford University Press.

    Google Scholar 

  • Giere, Ronald N. 1999.Science Without Laws (Science and Its Conceptual Foundations). Chicago: University of Chicago Press.

    Google Scholar 

  • Hunt, Shelby D. 1976.Marketing Theory: Conceptual Foundations of Research in Marketing, Columbus, OH: Grid.

    Google Scholar 

  • — 1983.Marketing Theory: The Philosophy of Marketing Science. Homewood, IL: Irwin.

    Google Scholar 

  • — 1987. “Marketing Research: Proximate Purpose and Ultimate Value.” InProceedings of the 1987 Winter Marketing Educators' Conference. Eds. Russell W. Belk and Gerald Zaltman. Chicago: American Marketing Association, 209–213.

    Google Scholar 

  • — 1991.Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science. Cincinnati, OH: South-Western.

    Google Scholar 

  • — 2000.A General Theory of Competition: Resources, Competences, Productivity, Economic Growth. Thousand Oaks, CA: Sage.

    Google Scholar 

  • Hunt, Shelby D. Forthcoming.Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity. Armonk, NY: M. E. Sharpe.

  • — and Robert M. Morgan. 1996. “The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions.”Journal of Marketing 60 (October): 107–114.

    Article  Google Scholar 

  • Kitcher, Philip. 2001.Science, Truth, and Democracy (Oxford Studies in the Philosophy of Science). Oxford, UK: Oxford University Press.

    Google Scholar 

  • Peter, J. Paul and Jerry C. Olson. 1983. “Is Science Marketing?”Journal of Marketing 47 (fall): 111–125.

    Article  Google Scholar 

  • Peterson, Robert A. and Ashutosh Prasad. 2001. “Review ofA General Theory of Competition: Resources, Competences, Productivity Economic Growth.”Journal of the Academy of Marketing Science 29 (fall): 422–423.

    Google Scholar 

  • Shermer, Michael. 2001.The Borderlands of Science: Where Sense Meets Nonsense. Oxford, UK: Oxford University Press.

    Google Scholar 

  • Weinberg, Steven. 2001.Facing Up: Science and Its Cultural Adversaries. Cambridge, MA: Harvard University Press.

    Google Scholar 

  • Defining Markets Defining Moments by Geoffrey E. Meredith and Charles D. Schewe New York: Hungry Minds, 2002, 363 pages $24.99 (hardcover).

    Google Scholar 

References

  • Hall, E. T. 1959.The Silent Language. Garden City, NY: Doubleday.

    Google Scholar 

  • Hofstede, G. 1980.Culture's Consequences: International Differences in Work Related Values. Beverly Hills, CA: Sage.

    Google Scholar 

  • Trompenaars, A. and C. Hampden-Turner. 1993.Riding the Waves of Culture: Understanding Cultural Diversity in Global Business. New York: McGraw-Hill.

    Google Scholar 

  • Global Brains: Knowledge and Competencies for the 21st Century By Gary Ferraro Charlotte, NC: Intercultural Associates, 2001, 212 pages, $24.95

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Queen's University, Kingston, Canada

    Peggy Cunningham (Editor) & Peter A. Dacin

  2. University of Wyoming, Wyoming, USA

    Linda Ferrell

  3. Universidad Adolfo Ibañez, Santiago, Chile

    Constanza Bianchi

Authors
  1. Peggy Cunningham
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Peter A. Dacin
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Linda Ferrell
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Constanza Bianchi
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Peggy Cunningham.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Cunningham, P., Dacin, P.A., Ferrell, L. et al. Reviews of books. J. of the Acad. Mark. Sci. 31, 201–212 (2003). https://doi.org/10.1177/0092070303031002008

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1177/0092070303031002008

Search

Navigation